Mission.  Statement.  Beliefs.

I believe in the concept of loose lines and tight connections.  I am an artist, a musician, and the web is my medium.  My product portfolio is a stand-alone album - a compilation of songs that fit  together and relate.   I write my own music, produce my own albums, and play with some of the best talent in the business to create valuable experiences that you can play on repeat. 

I step forward with each new product I launch, and re-apply lessons learned.  I experiment, and don't pretend I know anything, except the hypothesis I set up to prove.  No one knows what works in this business.   It's a hits-based business and you can only be successful if you try.